Best Email Marketing Techniques to Save Yourself Being Spammed


Email marketing has become one of the most effective digital marketing techniques to build a relationship with customers and clients. 

Digital marketing has become the most effective way for the promotion of the products and services of a company. There are different types of digital marketing techniques. Among these digital marketing techniques, one is known as email marketing. The promotion of the products and services of a company by sending emails to the customers and clients is known as email marketing.

If the emails of a company are automated caught by the spam filters, your targeted audience will never be able to see your email marketing campaigns. As a result, all of your efforts will be worthless. Best email marketing techniques to save yourself being spammed are given below;

1) Follow CAN-SPAM

In 2003, a law was introduced for the marketers to save their emails for being caught spammed by the automated spam filters. This law is known as CAN-SPAM. You just need to fulfill the basic tenets of this law before sending an email for the promotion of products and services of your company. The main points of this law are explained below;

A) You should identify that you are sending an email for the marketing point of view

B) In the content or footer of your email, you should add the physical address of your company

C) There should be an unsubscribe link

To follow CAN-SPAM law is considered as one of the core strategies of email marketing.

2) Avoid trigger words in the subject line

There are some marketers who follow the CAN-SPAM law but still, their emails are caught by the automated spam filters. Its main reason is that they are using some trigger words in the content of their emails. Trigger words are common words and phrases that are not interesting for audience members. Some trigger words that one should avoid in his/her emails are urgent, free gift and click here etc. While writing the subject of your emails, you should also avoid these common mistakes;

A) There is no need to write all the words of your email subject line in capital letters

B) You should try to write more than five words in your subject line

C) There is no need to use unnecessary punctuation marks in the subject line

D) Your subject line should be free from the mistakes

3) Personalize the sender

All the email users receive at least 100 emails on a daily basis and when they are going to clean up their inbox, a dialogue appears as ‘Mark as spam’. Mostly this kind of dialogue appears when you are going to delete the email of such sender whom you don’t have any kind of personal connection. Therefore, another essential technique to save your emails for being caught as spam, you should try to send an email from the personal account of your organization or from the personal account of an employee of your organization rather than an anonymous account.

4) Send to organic lists

As a marketer, your aim is to promote your products or services but all the email receivers don’t like your emails. There is a possibility that they are not interested in your products or services. As a result, they will report your emails as spam. Mostly this kind of situation occurs when you are going to send emails to lots of people by buying email lists via various sources. Therefore, instead of buying lists of emails, you should try to prepare your own organic email list. In this organic email list, you should add only those email users who are interested in your products and services and they never feel irritations with your email marketing campaigns. They will show engagement with your emails. As a result, you will get support for your email marketing campaign.

5) Focus on relevant content

It is the desire of almost all the marketers that their emails should not go into the spam folder. Its reason is that if their lots of emails go into the spam folders, their account will be blacklisted and they will never be able to contact them in the future. The only way to get rid of this awkward situation is to send such emails to your customers and clients that are interesting for them. This interesting email marketing campaign will urge them to show engagement in your message. 

After creating the content of an email, you should think yourself either it will be interesting for the audience members or it will go into the spam folder. If you feel that it will go into the spam folder, you should try to make some amendments and try to create such content that will be interesting for your clients and customers.

6) Follow some spam avoidance techniques

As an email marketer, you should have enough idea about some spam avoidance techniques. These spam avoidance techniques are given below;

A) After creating the content of your email, you can check it by using some spam testing tools like Mailing Check and Contactology etc.

B) The font size of your email content should be normal. Its reason is that too large and too small font sizes can become a cause of triggering the spam filters.

C) If you are starting your email campaign, there is no need to send the first email to 1000 subscribers. This is also a way to invite the spam filters to catch your emails as spam. Therefore, you should try to start your email campaign by sending it to just 100 subscribers.

D) Most of the email marketers use lots of images in the emails and they think that spam filters can’t read out the text on the images. While adding images in the emails, you should also take care of the text to image ratio because spam filters look skeptically upon the emails.

To Sum Up!

The way of promoting your products and services by sending emails is known as email marketing. While sending emails to the clients and customers, you should make sure that your emails should not be caught by the spam filters as spam. Some essential marketing techniques to save yourself being spammed are to follow CAN-SPAM, to avoid triggers words in the subject line, to personalize the sender, to send emails to the organic lists and to focus on the relevant content.

Ana Rodulf is a content writer and blogger affiliated with The Dissertation Writing Services. Her favorite subjects are social sciences, media, and communications as well as the latest tech trends.  


  1. Hello, this weekend is good for me, since this time i am reading this enormous informative article here at my home. learn more about Hotmail

  2. Attend The PMP Training in Bangalore From ExcelR. Practical PMP Training in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The PMP Training in Bangalore.
    ExcelR PMP Training in Bangalore

  3. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. Calgary SEO

  4. Great blog.
    health care analytics
    360DigiTMG has developed the Certification Program in Healthcare Analytics. This course is meticulously designed to suit both Healthcare practitioners, IT Business Analysts and Data Scientists.

  5. I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!
    project management courses

  6. Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools.Best Digital Marketing Agencies in US

  7. You made some decent points there. I looked on the net to the issue and located most individuals is going coupled with with all your internet site.

  8. PMP Certification
    You completely match our expectation and the variety of our information.

  9. As always your articles do inspire me. Every single detail you have posted was great. ExcelR PMP Certification

  10. Attend The PMP Certification From ExcelR. Practical PMP Certification Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The PMP Certification.
    PMP Certification


  11. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing.
    360digiTMG data science training in guduvanchery

  12. I'm happy to see the considerable subtle element here!.
    360digitmg business analytics courses

  13. I think this is a really good article. You make this information interesting and engaging. ExcelR PMP Certification You give readers a lot to think about and I appreciate that kind of writing.

  14. It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. International Sales Leads

  15. I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more.
    PMP Certification Pune
    You completely match our expectation and the variety of our information.. I have express a few of the articles on your website now, and I really like your style of blogging. I added it to my favorite’s blog site list and will be checking back soon…

  16. Due to digital market approach, there is a serious skill gap among the professionals. Thus, Kartra Vs. Clickfunnels on experiencing such course will stay you ahead in terms of competition as well as provide enough market exposure.

  17. . So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level. Startseite

  18. Computerized Marketing achieves extraordinary advancement in the field of marketing and paying little mind to what industry the idea is deciphered, there is consistently space for development and innovativeness. CBT Mass Email Sender Software

  19. Data science in its very brief form is the science of drawing out insights and information out of raw data using a mixture of various tools, algorithms, and machine learning principles. data science course syllabus

  20. Attend The Machine Learning Course Bangalore From ExcelR. Practical Machine Learning course Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Machine Learning course Bangalore.
    Machine Learning Course Bangalore

  21. Very nice blog and articles. I am realy very happy to visit your blog. Now I am found which I actually want. I check your blog everyday and try to learn something from your blog. Thank you and waiting for your new post.

    data science course in India

  22. You might comment on the order system of the blog. You should chat it's splendid. Your blog audit would swell up your visitors. I was very pleased to find this site.I wanted to thank you for this great read!!
    Artificial Intelligence Course

  23. The individuals who don't depend in any huge manner on web traffic to drive deals, or the individuals who have not many contenders, or the individuals who have just investigated responsive design and discovered it was not ideal for them.

  24. After reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.PMP Certification

  25. BPS IT Services in India is one such SEO organization who is presently focussing on expanding the positions of websites without any preparation since we pay attention to SEO benefits because of its five critical focal points. Webdesign

  26. These are the significant contemplations you need to see while recruiting a SEO Agency to ensure that you don't dump your cash. Webdesign

  27. It is safe to say that you are thinking about what the best web marketing preparing program online is?

  28. Digital marketing or internet marketing as it is prevalently known is an apparatus to continue marketing for our item on the web. Webdesign bureau


  29. I just stumbled upon your blog and wanted to say that ExcelR PMP Certification I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info.

  30. You should mainly superior together with well-performing material, which means that see it: CBT Mass Email Sender

  31. Information Driven Analysis: Unbounce presents content that is upheld by logical confirmations and models. It is tied in with directing deductively solid marketing trials to fabricate presentation pages that convert. telemarketing

  32. Information Driven Analysis: Unbounce presents content that is upheld by logical confirmations and models. It is tied in with directing experimentally solid marketing investigations to fabricate greeting pages that convert. Ebay Google SEO expert

  33. SEM, SMM, PPC, Google AdWords, Search Engine Optimization, Social Media Marketing and so on for a little to huge industry all throughout the planet. Additionally, we give a-list level digital marketing preparing in our institute at Digital Roy in Bangalore
    seo packages in pakistan

  34. Email promoting administrations give viable and simple approach to get accomplishes wanted advertising objectives. Through Email benefits your message or administrations is shipped off clients. It's likewise assists with developing relationship with the clients by customized and pertinent email correspondences. Email showcasing is a best and least expensive approach to disseminate your business messages to clients or public portion by means of mailer (email).sendinblue google analytics