Best Email Marketing Techniques to Save Yourself Being Spammed


Email marketing has become one of the most effective digital marketing techniques to build a relationship with customers and clients. 

Digital marketing has become the most effective way for the promotion of the products and services of a company. There are different types of digital marketing techniques. Among these digital marketing techniques, one is known as email marketing. The promotion of the products and services of a company by sending emails to the customers and clients is known as email marketing.

If the emails of a company are automated caught by the spam filters, your targeted audience will never be able to see your email marketing campaigns. As a result, all of your efforts will be worthless. Best email marketing techniques to save yourself being spammed are given below;

1) Follow CAN-SPAM

In 2003, a law was introduced for the marketers to save their emails for being caught spammed by the automated spam filters. This law is known as CAN-SPAM. You just need to fulfill the basic tenets of this law before sending an email for the promotion of products and services of your company. The main points of this law are explained below;

A) You should identify that you are sending an email for the marketing point of view

B) In the content or footer of your email, you should add the physical address of your company

C) There should be an unsubscribe link

To follow CAN-SPAM law is considered as one of the core strategies of email marketing.

2) Avoid trigger words in the subject line

There are some marketers who follow the CAN-SPAM law but still, their emails are caught by the automated spam filters. Its main reason is that they are using some trigger words in the content of their emails. Trigger words are common words and phrases that are not interesting for audience members. Some trigger words that one should avoid in his/her emails are urgent, free gift and click here etc. While writing the subject of your emails, you should also avoid these common mistakes;

A) There is no need to write all the words of your email subject line in capital letters

B) You should try to write more than five words in your subject line

C) There is no need to use unnecessary punctuation marks in the subject line

D) Your subject line should be free from the mistakes

3) Personalize the sender

All the email users receive at least 100 emails on a daily basis and when they are going to clean up their inbox, a dialogue appears as ‘Mark as spam’. Mostly this kind of dialogue appears when you are going to delete the email of such sender whom you don’t have any kind of personal connection. Therefore, another essential technique to save your emails for being caught as spam, you should try to send an email from the personal account of your organization or from the personal account of an employee of your organization rather than an anonymous account.

4) Send to organic lists

As a marketer, your aim is to promote your products or services but all the email receivers don’t like your emails. There is a possibility that they are not interested in your products or services. As a result, they will report your emails as spam. Mostly this kind of situation occurs when you are going to send emails to lots of people by buying email lists via various sources. Therefore, instead of buying lists of emails, you should try to prepare your own organic email list. In this organic email list, you should add only those email users who are interested in your products and services and they never feel irritations with your email marketing campaigns. They will show engagement with your emails. As a result, you will get support for your email marketing campaign.

5) Focus on relevant content

It is the desire of almost all the marketers that their emails should not go into the spam folder. Its reason is that if their lots of emails go into the spam folders, their account will be blacklisted and they will never be able to contact them in the future. The only way to get rid of this awkward situation is to send such emails to your customers and clients that are interesting for them. This interesting email marketing campaign will urge them to show engagement in your message. 

After creating the content of an email, you should think yourself either it will be interesting for the audience members or it will go into the spam folder. If you feel that it will go into the spam folder, you should try to make some amendments and try to create such content that will be interesting for your clients and customers.

6) Follow some spam avoidance techniques

As an email marketer, you should have enough idea about some spam avoidance techniques. These spam avoidance techniques are given below;

A) After creating the content of your email, you can check it by using some spam testing tools like Mailing Check and Contactology etc.

B) The font size of your email content should be normal. Its reason is that too large and too small font sizes can become a cause of triggering the spam filters.

C) If you are starting your email campaign, there is no need to send the first email to 1000 subscribers. This is also a way to invite the spam filters to catch your emails as spam. Therefore, you should try to start your email campaign by sending it to just 100 subscribers.

D) Most of the email marketers use lots of images in the emails and they think that spam filters can’t read out the text on the images. While adding images in the emails, you should also take care of the text to image ratio because spam filters look skeptically upon the emails.

To Sum Up!

The way of promoting your products and services by sending emails is known as email marketing. While sending emails to the clients and customers, you should make sure that your emails should not be caught by the spam filters as spam. Some essential marketing techniques to save yourself being spammed are to follow CAN-SPAM, to avoid triggers words in the subject line, to personalize the sender, to send emails to the organic lists and to focus on the relevant content.

Ana Rodulf is a content writer and blogger affiliated with The Dissertation Writing Services. Her favorite subjects are social sciences, media, and communications as well as the latest tech trends.  

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